Marketing Strategy Assignment Example | Topics and Well Written Essays - 3750 words

Marketing Strategy - Assignment Example The paper also have a critical evaluation of the Apple’s competitive edge and demonstrate how effectiveness using its competitive performance evaluation. Lastly, the paper set a marketing objective for the organization to maximize the brand awareness, growth in sales profitability/volume and increase market share. Apple Inc is a global company that gets based in America and its headquarters, Apple California, gets located in California, United States. Apple got established in 1976 by Steve Wozniak and Steve Jobs and got incorporated in January 1977. Apple designs and sells customers electronics, computer software, and personal computers. The Macintosh personal computer range, iPhone, iPod, and the iPad are some of the best-known products of Apple (Steven, 2002). Some of the software products that get sold by Apple comprise Final Cut Studio that is a video and music production suite, Aperture that is Professional photography software. In addition, Mac Os X operating system, iTunes media browser and Logic Studio that is a music production suite. By May 2012, the company indicated that it has over 300 stores that are located in over ten countries adding the online store. Banton (2011) describes the company as been one of the largest technological firms globally as far as world/s traded companies by market capitalization gets concerned. According to Banton (2011) some of the analysts have even proposed that the Apple Inc. Company has more cash compared to the United States government. Apple (2012) stated that it had over 60, 000 employees that get employed on a permanent basis along with 2800 temporally employees in the world. Regardless of the company success, it has received great critics in the way it treats its contractors and the impacts of the operations of the company in the environment. Among the heavy critics that Apple has received recently is that of Apple supplying workers in China leaving in unhealthy